Final Press Release 2: Image Building

FOR IMMEDIATE RELEASE:
Sept. 28, 2010
Contact:
Nick Rust
Burger Planet
assistant public relations account executive
Phone: 206-878-5001
Fax: 206-878-5007
Email: nickrust@burgerplanet.com
Website: https://www.burgerplanet.com

LEADING BURGER CHAIN LAUNCHES NEW MENU
Burger Planet announces healthier alternatives with lower calories

GARY, Ind. - The leader in the quick service restaurant industry, Burger Planet, will be offering new low calorie items including fruit packages, white-meat chicken breast, and a variety of gourmet salads. The restaurant will still offer the same favorites as well.

“Burger Planet cares about its customers,” said James E. Muellenbach III, CEO of Burger Planet. “For more than seven decades, Burger Planet has succeeded because it puts customers first. We listen to our customers and our customers desire healthy choices, of which we offer many.”

Salads included on the new menu are: a raspberry vinaigrette spinach salad with gorgonzola cheese and walnuts, a spinach salad with hot bacon dressing and eggs, and a Caesar salad. The low-carb gourmet salads each weigh in at 300 calories apiece and only 150 calories apiece without dressing. Each can be purchased for $4.99.
Fruit packages are another addition and can be substituted for french fries in Burger Planet combo meals at no additional cost. Customers can pick from bananas, pineapple chunks, grapes, apples or peaches that come in resealable plastic sandwich bags. Each package has 150 calories and can be purchased for $3.99 each.

In addition to the salads and fruit, a new white-meat chicken breast is now available. The breasts can be purchased with a bun or for those on a low-carb diet it can be wrapped in lettuce. Even with a bun, the breast has only 300 calories. Ordering the chicken without mayonnaise will cut 150 calories. The cost will be $3.99 for the chicken breast.

In conjunction with the new menu, Burger Planet is teaming up with fitness guru-to-the-stars, Jayne Petersen. She is famed for helping talk show host, Opal Whitcomb, lose 75 pounds and keep it off. Like Burger Planet, Petersen preaches moderation.

“Women ca n have a burger and fries now and then as long as they are active and also try some of Burger Planet’s exciting new menu choices, such as the fruit packages,” said Petersen, president and CEO of Looking Glass, Inc.

Petersen will be joining Burger Planet’s own Corny the Clown on a promotional tour across the country. The events will kick off at the Burger Planet at Times Square in New York on May 12. In the month of June, Petersen and Corny will be appearing at 12 Burger Planets in different cities, providing nutritional packet s and advice to consumers. Starting in July they will be appearing in seven malls across America providing the same information. The first stop will be at the Mall of America in Minnesota.

The fitness guru will also be working with Burger Planet chefs to help ensure the new menu is as healthy as possible. She is currently working on the development of a new adult Burger Smiley Meal that will include an ankle weight, fruit packages and white-meat chicken breast. This is in addition to new tray liners offering nutritional advice.

Founded in 1934 by James E. Muellenbach I and headquartered in Gary, Ind., Burger Planet has served over 52 billion customers and counting. At last count Burger Planet has 8,921 franchises across the world and employs 48 272 people. Burger Planet is the leader of the quick service restaurant industry and, although retired, Muellenbach I is the current president of the Quick Service Restaurant Association.

Nick Rust
206-878-5001